With brands seeking more purpose in their marketing, tapping into the growing trend of intersecting experiential, purpose and content marketing provides an effective way to do this.
That means, it's not just where a brand is located for attention, but how it is reinforcing your brand message:
crafting an inspiring live consumer experience with the brand and product,
conveying the multi-dimensional campaign online to enthuse and engage this wider audience.
Promotion gets divided into corporate architecture or artistic installations.
Online content is considered a completely separate medium...
works to bridge these mediums producing
EXPERIENTIAL MARKETING PRODUCTS AND EVENTS.
Creating engaging 3D content to enthuse the audience on site,
encourage them to share online, & be interesting enough to go viral.
Online users are also on site.
Get them excited, and they will happily voluntarily promote your brand for you online.
Give them something to capture on photo or video, and encourage them to distribute it on their platforms.
Your targeted posts on the various social media opportunities available are
proven to engage more followers if the content is more visually appealing.
Your investment in a real-life customer experience is also a purchase of online content.
90% of all information transmitted to the brain is visual.
Visuals express concepts quickly, and build / enforce perceived image.
Marketers who embrace visual content see huge returns in terms of more followers, readers, leads, customers & revenue.
Online video traffic will be 55% of all consumer traffic in 2016, 80% in 2017.
Only 24% of brands are currently using online video to market to consumers.
Photos on popular social media platforms perform 98% better than just text.